Business Review - Pro
1
Business Details
2
Direction and Landscape
3
Financial Mastery
4
Messaging and Marketing
5
Leads
6
Conversions
7
Service
8
Gross Profit
9
Technology, Systems and Processes
10
Teams
11
Time and Business Management
12
Personal Success
13
Name
First
Last
Email
*
A copy of your responses will be sent to this address
Business name
Business details
Industry
Accommodation
Commercial services
Education
Entertainment and Tourism
Food and Beverage
Government services
Healthcare
Miscellaneous
Not for profits
Personal services
Professional services
Recreation and Sports
Retail
Trade services
Transportation services
Utilities
Number of Employees
Please enter a number greater than or equal to
0
.
Years of Operation
Less than 1 year
1 to 3 years
3 to 5 years
5 to 10 years
10 to 20 years
More than 20 years
Annual Revenue/Turnover
$0 - $100,000
$100,000 - $250,000
$250,000 - $500,000
$500,000 - $1,000,000
$1,000,000 - $2,000,000
$2,000,000 - $5,000,000
$5,000,000 - $10,000,000
Above $10,000,000
Entity Structure
Sole trader
Partnership
Company
Trust
Direction and Landscape
This section deals with how clear the direction is for the business and how well the landscape within which the business currently operates is understood.
Direction
None
Poor
Fair
Good
Great
The business has a clear documented vision for the next 12 months
The business has a written business plan with clear strategic objectives for the next 12 months
The business leader(s) have a clear (and unified) long term vision for the business
The business plan includes a defined 'end-game' or 'exit strategy' for the directors of the business
Business planning sessions are conducted at least annually
The business is making clear strategic decisions to achieve an agreed outcome
The business has an organisational chart for where the business is now
The business has an organisational chart for where it needs to be in 12 months (or more)
The business plan is reviewed and updated quarterly
The business has access to finances to fund growth
There are written role descriptions for every role within the business
Role descriptions align with the every team member's functions
Every role in the business has documented performance targets that can be measured
Every person in the business understands their role and their performance target
The business has a revenue forecast for the business for the next 12 months that aligns with the business vision
The business has an expenses budget for the business for the next 12 months that aligns with business vision
The business's goals align with my personal goals and priorities
The direction of the business (as per the business plan) reflects the direction of the marketplace
Issues and Challenges with Direction
The landscape refers to the identification of target customers, channels, relationships, value propositions, key activities, key resources, key partners, cost structure and revenues. These terms referenced in the question text and defined below the question table.
Landscape
None
Poor
Fair
Good
Great
The business has defined and documented its target customer(s)
The business has defined the type of relationship (1) each target customer expects to have with the business
The business has documented the value propositions (2) it offers each of its target customer segments
The business has identified communication channels (3)to reach each of its target customer segments
The business has identified and documented the key activities (4) for the business
The business has identified and documented the key partners (5) the business relies upon
The business has identified and documented the key resources (6) the business relies upon
The business has identified and documented the costs (expenses) to run the business
The business has identified and documented revenue streams for the business
The landscape of the business is documented in a business plan
The business plan includes a growth strategy to achieve the business visions
The business growth strategy has SMART goals (Specific Measurable Achievable Relevant Timely)
The business measures and monitors its progress towards achieving its growth goals
The business plan identifies the business's dependency on a particular customer or supplier
The business owners are confident the entity structure is the best for achieving business and personal goals
1. The customer relationship defines the level of interaction and engagement required or expected between the customer and the business.
2. The value proposition is the promise of value to be experienced by a customer. Value is typically delivered in the form of solving a problem.
3. A communication channel is means of reaching an intended audience.
4. Key activities of a business define the actions that must be done to deliver the business's value proposition.
5. Key partners are people and/or other businesses that play an important (sometimes essential) role in your business being able to deliver its services or products.
6. Key resources are the materials, equipment, technology, team members and facilities that contribute towards the successful delivery of your products and services.
Issues and Challenges with Business Landscape
Financial Mastery
This section deals with the understanding of the financial elements of the business.
Financial Accounts
None
Poor
Fair
Good
Great
The business owner(s) understand the business's financial accounts
The financial accounts list all sales/revenue categories for the business
The financial accounts accurately show the Costs of Goods/Sales
The business owner(s) understands the difference between revenue and profits
The business owner(s) understands the difference between my gross profit and net profit
The business regularly monitors its revenue
The business regularly monitors its Costs of Goods/Sales
The business regularly monitors its gross profits and margins
The business regularly monitors its expenses against a budget
The business regularly monitors its net profits
The business regularly monitors its receivable days
The business regularly monitors its payable days
The business owner(s) have an open and honest relationship with the business's accountant
The business owner(s) communicate throughout the year with the business's accountant
The business has a separate profit account for the business
Suppliers and service providers' invoices are routinely paid on time
Loan repayments are up to date
Inventory value and inventory days are monitored and managed
The business's customers pay their accounts on time
The business reconciles its bank accounts weekly
The business owner(s) knows the business's daily/weekly/monthly overhead costs
The business owner(s) know the maximum revenue potential for the business
The business bank accounts are set up to easily manage the business finances
Financial statements for the business are reviewed at least monthly
Terms for suppliers are negotiated and include early payment discounts
Issues and Challenges with Financial Accounts
Profitability
None
Poor
Fair
Good
Great
Profit margins have increased for the past 8 quarters (2 financial years)
Debt serviced as a percentage of gross profit is decreasing
Ratio of total debt to equity has decreased from the previous financial year
The number of sales, customers, or revenue needed to break even per day/week/month is known
Individual responsibilities for achieving financial goals are clearly defined across the business
Pricing and estimating is not tied to competitor pricing
Team members are fully utilised to their expected potential
Issues and Challenges with Profitability
Messaging and Marketing
This section explores the business's messaging and marketing.
Messaging
None
Poor
Fair
Good
Great
The business has a clear one-liner statement that defines what we do
The business has a clear mission statement
Everyone in the business knows our mission statement (i.e. can recite it)
Everyone in the business understands why we do what we do (our purpose)
The business has identified the critical actions required for each role in the business
The business has identified the key characteristics required for team members working in each role
The business is considered to be a leader in the marketplace or industry
Issues and Challenges with Messaging
Marketing
None
Poor
Fair
Good
Great
The business markets on value not on price
The business marketing aligns with the value proposition for its target customers
The business's marketing foreshadows the stakes for its customers if they don't solve their problem
The business's marketing presents the business as the guide not the hero
The business's marketing includes clear calls to action
The business's marketing includes clear directions for how to engage with the business
The business's marketing includes a genuine satisfaction guarantee
The business's website is clear and professional
The messaging on the business's website is consistent with core business messaging
The business website includes a clear statement describing what we do, above the fold of the landing page
The business website has clear call to actions
The business website includes testimonials from satisfied customers.
The business website clearly presents the steps to engage with the business
Business advertising is not random and is aimed at identified target customers
Issues and Challenges with Marketing
Leads
This section deals with how leads are generated for the business.
Leads
None
Poor
Fair
Good
Great
The business has a marketing strategy for generating quality leads for the business
The business's marketing strategy aligns with its target customers and their identified channels of communication
The business has mapped the typical sales process for its target customers
The business's marketing includes at least 10 lead generating strategies
The business does direct marketing to confirmed leads
The business has a sales funnel for improving the quality of my leads
The business measures and monitors all of its lead generating strategies
Issues and Challenges with Leads
Does the business submit quotes and tenders to win work?
Yes
No
Quotes and Tenders
None
Poor
Fair
Good
Great
Quotes/Tenders are submitted as a professional package which includes a cover letter and capability statement
Quotes/Tenders are delivered in person whenever possible
Quotes/Tenders are discussed with the customer when submitted
The business has a documented process for following up on quotes/tenders/enquiries with customers
Quotes/Tenders are checked by another team member before being submitted
The business surveys people who choose not to buy its product/service or accept its quote or tender
The business monitors government grant opportunities
Issues and Challenges with Quotes and Tenders
Conversions
This sections deals with how effecively leads are being converted into sales.
Conversions (Sales)
None
Poor
Fair
Good
Great
The conversion rate for all lead generating strategies is known, current and accurate
The cost per customer conversion for each lead generating strategy is known, current and accurate
The business has a defined role or team responsible for sales
Meeting or exceeding sales/revenue targets is rewarded
Target sales volumes/values are known and monitored
The business does not compete solely on price
Issues and Challenges with Conversions
Service and Repeat Business
This section deals with customer service and repeat business.
Service
None
Poor
Fair
Good
Great
The business has ways to test, measure and monitor customer satisfaction
The business surveys its clients regularly on how we can better serve them
The business has a culture which encourages learning from mistakes
The business has a culture which encourages service excellence for our customers
The business has a culture which prioritises customer satisfaction
The business is driven by quality and profit
There is demonstrated demand for the business's products and services
The business has a reputation for excellent products and/or services
The business consistently exceeds its customers expectations
The business has a culture which supports innovation
The capacity of the business's production or services is consistent with it sales targets
Deadlines for product/service delivery are taken seriously
Deadlines for product/service delivery are always met
The business has a process for managing overflow demand
Issues and Challenges with Service
Number of transactions
None
Poor
Fair
Good
Great
The % of the revenue that is repeat business is known
There is a marketing strategy for existing/past customers
The total lifetime value of customers is known, current and accurate
Customers who refer others to the business are rewarded
The business has systems in place to encourage repeat business from existing/past customers
The business consistently offers value addons to each customer
The business has identified my customer's top 5 complaints/concerns with the business
The business has systems in place to address my customer's complaints/concerns with the business
Issues and Challenges with Transactions
Gross Profit
This section deals with gross profit margins
Gross Profits
None
Poor
Fair
Good
Great
The profit margins of all products and/or services are monitored and reported in financial statements
All products and services make a profit
The business's marketing strategy aligns with the products and services with the greatest profit margins
The business plan includes strategies for improving profit margins
The business has a plan in place to reduce overheads over the next 12 months
Issues and Challenges with Gross Profit
Technology, Systems and Processes
This section deals with the business's technology, systems and processes
Technology
None
Poor
Fair
Good
Great
The business consistently reviews its technology needs for improving customer satisfaction and business efficiency
The business's technology is up to date
The business's cybersecurity exposure has been reviewed
The business has the appropriate cybersecurity in place
The business has an incident response plan for cyber attack
The business's software platforms are cloud based
Team members have remote access to business software platforms as required
Issues and Challenges with Technology
Systems and Processes
None
Poor
Fair
Good
Great
The business has documented all its systems and processes
The business's documented systems and processes are up to date
The business consistently reviews its systems and processes for improving customer satisfaction and business efficiency
The business has systems in place to ensure it delivers a consistent product/service to its customers
The business's systems and processes are automated and computerised
The business has standard scripts and processes for greeting and dealing with customers
Issues and Challenges with Systems and Processes
Teams and Resources
This section deals with the business's teams and resources.
Team and Resources
None
Poor
Fair
Good
Great
The business has regular team meetings involving all team members
There is a healthy and positive culture throughout the business
Team members can communicate openly and honestly with management
There is a culture of encouraging team members to identify issues and make recommendations
There is a clear process for managing workplace disputes and grievances
The business has the right number of team members with the right skills
The business consistently reviews its errors and mistakes and implements strategies to remedy them
The business has a dress code with guideines for grooming and presentation
The personality profiles of each team member are understood
The roles and responsibilities of the team are aligned to their personality profile
Team members enjoy their work
There is comradery amongst team members
All team members feel supported by management
There is a culture of respect for our customers
Team meetings have specific objectives and outcomes for their roles
Team members feel there are adequate opportunities provided for personal and professional development
The business has a culture of supporting continuous learning and development
Opportunities for learning and development are provided for each role
The business has effective retention strategies to retain team members
There is a clear succession plan for leadership roles
There are opportunities for career progression
Team members can recognise opportunities for career progression within the business
Team members feel their contributions are appreciated
Team members feel empowered to make decisions for the business
Issues and Challenges with Team and Resources
Time and business management
This section deals with time management and business strategies to help you sleep easy.
Time Management
None
Poor
Fair
Good
Great
Team members work standard hours per week
Leadership work less than 50 hours per week
Team members have enough time to achieve expected outcomes
Leadership have enough time to complete important tasks
Leadership allocate sufficient time for business planning
There is adequate support for all team members to help them achieve expected outcomes
Business activities and/or projects are well planned to achieve expected outcomes within reasonable timeframes
Time spent on jobs and tasks are tracked across the business
Customers and clients are kept informed of job/order progress and any possible delays
Issues and Challenges with Time Management
Sleep Easy Business Strategies
None
Poor
Fair
Good
Great
The business has a separate emergency funds account
The business emergency account has a balance of at least 3 months of operating costs
The business team is trained to operate the business without the business owner(s)
The business has identified the critical systems and resources for the business
The business has assessed the risk of each critical system or resource failing
The business has prepared contingency plans for high risk critical system and resources
The business has automated systems and processes to reduce human error
Issues and Challenges with Sleep Easy Business Strategies
Personal Success
This section deals with personal success factors and having an understanding of yourself.
Would you like to submit responses regarding personal financial management and self awareness?
Yes
No thanks
Personal Finances
None
Poor
Fair
Good
Great
My income is automatically distributed to my savings and expenses accounts
I know my personal monthly expenses
I have a dedicated bank account to cover my personal/domestic expenses
I have a bank account for my own spending
I have a bank account for my savings goals
I have a personal emergency account
I have a savings account in a separate financial institution with funds to cover at least one month of personal/domestic expenses
I have no credit card debts
I have a cigar box of cash
I invest a portion of my income
I have a financial planner I trust
Issues and Challenges with Personal Finances
Know thy self
None
Poor
Fair
Good
Great
I have an understanding of my own personality profile
I understand my personal priorities in life
My daily tasks reflect my business and personal goals
I plan and prioritise my daily tasks
I have a regular routine that balances work and life effectively
I dedicate time every week to work ON the business not just IN the business
I have self discipline and my actions reflect this
I understand the multiple roles I play in life
I am confident in my ability to build and run a successful business
I am willing to seek guidance and assistance from others
I am able to list of my top 10 time consuming tasks
I am able to list the top 10 tasks I find most stressful
I am able to list the top 10 tasks I am most productive
I am able to list of my top 10 tasks I find most enjoyable
I read or listen to podcasts for personal and professional development
Issues and Challenges with Know Thy Self
Final thoughts
